Lesikar's Business Communication: Connecting in a Digital World
Lesikar's Business Communication: Connecting in a Digital World is a textbook by Kathryn Rentz, Marie Flatley, and Paula Lentz that covers the principles and practices of effective communication in the 21st century. The book was published by McGraw-Hill Education in 2010 and is the 12th edition of a classic text that has been used by students and professionals for over 50 years.
The book aims to help readers develop the skills and strategies they need to communicate successfully in various business contexts, such as writing, speaking, listening, collaborating, researching, and presenting. The book also discusses current challenges and opportunities for business communicators, such as adapting to diverse audiences, using technology wisely, and maintaining positive human relations. The book features a multitude of real business examples, a wide range of problem-solving cases, and a thorough treatment of technology's role in business communication.
The book is divided into six parts: Fundamentals of Business Writing, Fundamentals of Business Speaking, Routine Messages, Persuasive Messages, Negative Messages, and Reports and Proposals. Each part contains several chapters that cover specific topics and skills related to business communication. The book also includes an appendix on grammar and usage, a glossary of terms, and an index.
The book is available in both print and digital formats. The print version has 688 pages and costs $199.99. The digital version is available as a PDF file that can be downloaded for free from various websites[^2^] [^3^]. However, the PDF file may not have the same quality and features as the original book, such as color images, interactive exercises, and online resources.
Lesikar's Business Communication: Connecting in a Digital World is a comprehensive and up-to-date guide for anyone who wants to improve their communication skills and achieve their goals in the modern workplace.
One of the distinctive features of Lesikar's Business Communication: Connecting in a Digital World is its emphasis on adaptation. The book teaches readers how to analyze the communication situation, identify the needs and expectations of the audience, and choose the most appropriate words, tone, style, and format for each message. The book also provides guidelines and examples for adapting to different cultures, generations, genders, and personalities in business communication.
Another strength of Lesikar's Business Communication: Connecting in a Digital World is its integration of technology. The book recognizes that technology is an essential tool for business communicators, but also a source of challenges and risks. The book offers practical advice on how to use technology effectively and ethically, such as selecting the best channel for each message, avoiding information overload and distraction, protecting privacy and security, and following netiquette rules. The book also incorporates technology into its pedagogy, such as using online resources, blogs, podcasts, wikis, and social media to enhance learning and communication.
A third advantage of Lesikar's Business Communication: Connecting in a Digital World is its pedagogical effectiveness. The book is designed to engage readers and help them master the concepts and skills of business communication. The book uses a clear and concise writing style, a visually appealing layout, and a variety of learning aids, such as learning objectives, summaries, critical thinking questions and exercises, communication matters boxes, technology in brief boxes, ethics notes, checklists, sample documents, and cases. The book also supports instructors with a comprehensive instructor's manual, test bank, PowerPoint slides, online learning center, and Bcomm Teacher Xchange blog. 061ffe29dd